Pre-IPO Advisors

Canva employees: the IPO prep window is now.

Canva has redomiciled to the US, hired a CFO who took Zoom public, ran a $42B employee share sale, and told investors it's ready for a second-half 2026 listing. No S-1 has been filed and no date is confirmed — but the decisions that change your outcome (exercise timing, tax reserves, concentration target) are made before the window, not inside it.

What's publicly known

  • $42 billion valuation (August 2025). An employee tender offer priced shares at a reported $1,646.14 each, valuing the company at roughly $42B. Demand was oversubscribed; reported buyers included Fidelity and JPMorgan's asset-management arm. Current and former employees could sell up to $3M in vested equity.
  • US redomicile completed (early 2025). Canva established a Delaware parent entity, framing the move as "setting us up for long-term success, including preparing for a future IPO." Listing on Nasdaq or NYSE is substantially simpler from a Delaware domicile than from an Australian one.
  • IPO-veteran CFO hired (November 2024). Kelly Steckelberg, who previously guided Zoom through its IPO, joined as CFO. Her hiring was widely read as preparation for a public listing.
  • Scale: $3.3B+ ARR, 260M+ monthly users. Canva is reported as one of the most profitable pre-IPO tech companies globally. The August 2025 share sale valued it at roughly 13× forward revenue.
  • No S-1 filed, no confirmed date. Blackbird Ventures (Canva's largest VC) told its LPs the company is "ready" for a H2 2026 IPO. Whether 2026 brings a filing, another private round, or a delay is still unknown. Plans can change.
  • Founders retain control. Melanie Perkins (CEO), Cliff Obrecht (COO), and Cameron Adams (CPO) founded the company; public filings on governance mechanics are unavailable until an S-1 is filed.

All program details, timing, and share counts are from public reporting and may simplify actual holder-class differences. Verify everything against your own grant documents and any company communications. This site is not affiliated with or endorsed by Canva.

What Canva employees are deciding now

  1. Should I exercise my options before the IPO? This is the highest-stakes decision most Canva employees face, and the answer is rarely obvious. The FMV implied by the August 2025 tender (~$1,646/share) likely means a large spread on most outstanding options — which triggers real costs depending on your grant type. Read the next section before acting.
  2. What will the tax bill look like at IPO? For employees with unvested RSUs, a double-trigger IPO settlement could produce significant ordinary income in a single tax year. For option holders, it depends on grant type and when you exercise. Either way, the withholding at settlement almost never covers the real bill.
  3. What is my equity actually worth today, and how concentrated am I? At $42B valuation, meaningful grants are large numbers — and if equity represents most of your net worth, that's a concentration problem waiting to announce itself on IPO day. Decide your target before you can sell, not after.
  4. Am I eligible for a future tender or secondary? The August 2025 window is closed. Whether Canva runs another before an IPO (or instead of one) is unknown. Waiting for the next window is a valid choice — but it should be an intentional one, not a default.

Option exercise timing: what changes near an IPO

Canva employees typically hold common stock options — either incentive stock options (ISOs) or non-qualified stock options (NQSOs) depending on when and how they were granted. The mechanics differ significantly at exercise:

For a rough model of exercise cost and AMT exposure, use the ISO/AMT calculator. For realistic post-IPO diversification scenarios, the concentration calculator shows what your glidepath looks like at different lockup speeds.

US vs. non-US employees

Canva is Australian-founded with offices in Sydney, San Francisco, and internationally. US-based employees typically receive options or RSUs taxed under US rules (ordinary income at exercise/vest, potential ISO AMT treatment, LTCG on appreciation held long enough). Non-US employees — especially in Australia — face different frameworks: Australia's ESOP tax rules, CGT discount mechanics, and the absence of an AMT equivalent. This page focuses on the US context. Australian and other non-US employees should review their equity alongside local tax counsel; the instrument names and timing may look the same, but the tax math is different.

If the IPO happens: what to do first

  1. Collect your grant documents before anything else. Type (ISO/NQSO/RSU), grant date, strike price, vesting schedule, expiration dates — you can't plan without these. If Canva converts option types on restructuring or issues new RSUs ahead of the IPO, the terms will be in those documents.
  2. Model the settlement tax before the first day of trading. IPO-day RSU settlement = ordinary income at settlement-day price. If you're in a 37% federal bracket, the 22% supplemental withholding leaves a 15-point gap on every dollar. The gap needs cash, not a plan to sell later.
  3. Set a concentration target now, while you can't trade. "What percentage of my net worth should one volatile stock be?" is a question with an answer that's worse under pressure. Decide it now; the lockup schedule gives you a phased glidepath to execute it.
  4. Expect a lockup period. Modern tech IPOs typically have 90–180 day lockups, often staggered (multiple windows based on earnings releases or price triggers — see how SpaceX structured theirs). Your calendar and sell quantities need to be pre-committed before each window opens.
  5. Fund estimated taxes quarterly. A large vesting event in Q1 means a Q1 estimated payment due in April — not April of the following year. The IRS penalty for underpayment is modest, but not planning the cash at all is a common mistake.

Just want to buy Canva before the IPO?

Pre-IPO shares for outside investors run through secondaries and SPVs with their own terms, fees, and risks. This site is for holders — current and former employees planning what they already have. For educational context on how secondary access works, see the selling pre-IPO shares guide. We don't arrange or solicit investments in private securities.

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